Chestnut · Media Kit

2026

Creator · Traveler · Entrepreneur

Hi, I’m Zoe — that nomad girl from China.

5 years on the road · 160K+ following · brand partner to Longchamp, Jabra, AG1, ByteDance, Kimi, and Alipay. Recent campaign: 1M+ impressions, 5 platforms. Sponsored content from $1,500+.

Helping global brands reach Chinese creators, nomads, and founders — like me.

Work with me See case studies

Zoe working from a mountain-side in Lijiang

About

A storytellingcreator — solo-traveling the world, building a business, bringing others along.

I'm a Chinese creator who has spent the last five years living and working out of different cities — writing, filming, and publishing across RedNote, WeChat, Bilibili, and YouTube.

My work sits at the intersection of travel, online business, and the creator economy.

In a world flooded with superficial content, I focus on valuable, authentic, innovative stories that resonate.

By the numbers

160K+

following, built from scratch and compounding.

Millennial women on RedNote, long-form readers on WeChat, a business-minded crowd on Bilibili.

500K+

Avg monthly reach

10K+

Avg monthly engagement

5K+

New subscribers every month

Key channels

Six accounts, one voice.

Same storytelling instincts, shaped for each platform’s culture. RedNote for lifestyle + taste, WeChat for deep-dives and long-form, Bilibili for business, YouTube/Instagram for global reach.

Audience

Chinese women with international experience — and a quiet appetite for better work.

Studied or worked overseas, back in top-tier Chinese cities or living as digital nomads. They care about personal growth, travel, and creating work that buys back their time.

65%

Women

90%

Chinese

65%

25–39 yrs

60%

Urban centres

What they care about

Travel
Entrepreneurship
Digital nomad
AI
Creator economy
Female founders
World citizen

Surfing
Diving
Personal growth
Spirituality
Slow living
Minimal aesthetics
Books
Coffee

Coconut trees, headphones, ocean afternoon

RedNote insight

Quality-driven millennials with disposable income.

RedNote is China’s social search + UGC hub, indexed by taste. My audience there skews 79% female, 50%+ aged 25–35, and they’re professionals from top-tier urban areas — people who research before they buy.

RedNote · Profile

RedNote audience — Fan Data — RedNote · Fan Data

Where brands fit in

Three topics I genuinely love to talk about.

If your product sits in one of these spaces, we’re already halfway there — the content won't feel like an ad because it isn't one. It’s something I’d post anyway.

Entrepreneur & Online Business

Founder stories, startup journeys, building in public.

SaaS platforms · business tools · cross-border banking & payments · company registration services.

Creator Economy & AI / Tech

AI tools, productivity hacks, creative work setups.

AI & productivity software · creator tools · phones, cameras, audio gear · remote work equipment.

Travel & Lifestyle

Working and living anywhere, freedom-driven travel, wellness.

Boutique hotels · premium travel brands · coworking / coliving spaces · digital nomad communities.

Brand partnerships

Storytelling educational content, tested across 20+ brands and 5 verticals.

Bilingual reach in English and Chinese means I can bridge a brand from a Western HQ to a Chinese audience without losing nuance on either side.

Entrepreneur & online business · Creator economy & AI · Remote work & office setup · Travel & lifestyle

Travel. Create. Build. Make an impact.

Selected work

Osome WeChat Channels — WeChat · 25K plays

Osome on Bilibili — Bilibili · 87K views

Case study · Osome

Back-office platform for founders — incorporation, accounting, and compliance across Hong Kong, Singapore, and the UK.

One story, five platforms, one million+ impressions.

An authentic long-form build-in-public piece on incorporating a Hong Kong / Singapore company and earning USD — with Osome naturally integrated as the service that makes it doable. Distributed across RedNote, WeChat Channels, WeChat Official Account, Bilibili, and YouTube.

1M+

Total impressions

478K+

Total views

70K+

Total engagement

“We really appreciate how smooth everything has been and are excited to continue working together.”
Osome

Case study · Longchamp

French maison of premium leather goods — founded in Paris, 1948; known worldwide for the iconic Le Pliage bag.

“Breaking free from age anxiety” — a 1-minute short that hit a nerve.

Storytelling short featuring the Le Pliage backpack as my “mobile office” through 5 years of travel — symbolizing freedom, movement, and effortless Longchamp style. Tons of comments said “you said exactly what I feel”.

69K

Impressions

22K

Views

2.5K

Engagement

Longchamp Le Pliage — breaking free from age anxiety — RedNote · 22K views

“Zoe’s storytelling feels cinematicyet real — she brings brand values to life in a way that’s emotional, personal, and deeply relatable.”
Longchamp

Where I am

Now: PhilippinesMay 2026
Next: South Africaaround October 2026
Open to: Brand trips anywherefrom August 2026 onwards

Work with me

Let's make something worth watching twice.

For collaborations, brand deals, or press — reach out via WeChat or email. Rates available on request, typically from $1,500+ depending on scope.

Email: chestnutzoe@foxmail.com
WeChat: chestnut_zoe
Website: chestnutzoe.com

Chestnut · Zoe 栗子

All data current as of Mar 2026